End of Week logo
End of Week
Subscribe
  • End of Week
  • Authors
  • Rikin Diwan
Rikin Diwan

Rikin Diwan

Written by Rikin Diwan. CMO and now CEO (x2). Previously marketing at Foursquare, Uber, Thimble, and soona.

An update on Popform, vibe coding, and the future of building.
May 16, 2025

An update on Popform, vibe coding, and the future of building.

Rikin Diwan
Rikin Diwan
There are entrepreneurs everywhere
Feb 03, 2025

There are entrepreneurs everywhere

the one where lowercase gets a shiny new website

Rikin Diwan
Rikin Diwan
Marketers, it's time to learn to code.
Nov 15, 2024

Marketers, it's time to learn to code.

Our roles are going to be obsolete soon... what's next?

Rikin Diwan
Rikin Diwan
Scaling Founder Mode
Nov 07, 2024

Scaling Founder Mode

Rikin Diwan
Rikin Diwan
Flowmapp - My $600k ARR Bootstrapped SEO Crush
Jun 13, 2024

Flowmapp - My $600k ARR Bootstrapped SEO Crush

Playbooks, Shipping Fast, & Bootstrapping

Rikin Diwan
Rikin Diwan
PostHog - The boldest b2b company
Jun 04, 2024

PostHog - The boldest b2b company

An interview with CEO James Hawkins on humor, transparency, & focus

Rikin Diwan
Rikin Diwan
Another Stealth Startup
May 03, 2024

Another Stealth Startup

Teaser. Teaser. Teaser.

Rikin Diwan
Rikin Diwan
Zuck's long game, niche site attack, growing this newsletter
Oct 06, 2023

Zuck's long game, niche site attack, growing this newsletter

meta, my niche site, routines, and more

Rikin Diwan
Rikin Diwan
Netflix's Season Finale, my AI SEO Stack, Loog guitars
Sep 29, 2023

Netflix's Season Finale, my AI SEO Stack, Loog guitars

Rainy weather newsletter.

Rikin Diwan
Rikin Diwan
Absurd AI, Apple vs NYTimes, & Hoto
Sep 20, 2023

Absurd AI, Apple vs NYTimes, & Hoto

There's so much you're missing out on... there's so much more to come.

Rikin Diwan
Rikin Diwan
The newsletter for anyone who believes b2b should be more bold, more brave, and more fun.

End of Week

The newsletter for anyone who believes b2b should be more bold, more brave, and more fun.

Home

Posts

Authors

I consent to receive newsletters via email. Terms of use and Privacy policy.

© 2025 lowercase b2b.

Privacy policy

Terms of use

Powered by beehiiv