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Moving Upmarket vs Downmarket.
Mar 16, 2023

Moving Upmarket vs Downmarket.

How shitty situations reveal opportunity.

Rikin Diwan
Rikin Diwan
How to become a CMO.
Feb 24, 2023

How to become a CMO.

or at least the story of my own path

Rikin Diwan
Rikin Diwan
A primer to perfect landing pages.
Feb 18, 2023

A primer to perfect landing pages.

The most satisfying type of marketing.

Rikin Diwan
Rikin Diwan
Let's Talk About Failure
Feb 10, 2023

Let's Talk About Failure

layoffs - and a single points of failure exercise

Rikin Diwan
Rikin Diwan
The wildest DTC marketing story. Ever.
Feb 03, 2023

The wildest DTC marketing story. Ever.

Federal Lawsuits. Affiliate Marketing. Who could ask for more?

Rikin Diwan
Rikin Diwan
This Dataset Will Make You Look Super Smart
Jan 26, 2023

This Dataset Will Make You Look Super Smart

The only newsletter this week not about AI.

Rikin Diwan
Rikin Diwan
Three Traits of Great Marketers.
Jan 17, 2023

Three Traits of Great Marketers.

Model #2. The Three Cs.

Rikin Diwan
Rikin Diwan
Planning. For Marketers.
Jan 09, 2023

Planning. For Marketers.

The joy of compounding success.

Rikin Diwan
Rikin Diwan
Model #1. Strategy → Structure → Skills.
Jan 02, 2023

Model #1. Strategy → Structure → Skills.

The framework I use when starting from scratch.

Rikin Diwan
Rikin Diwan
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The newsletter for anyone who believes b2b should be more bold, more brave, and more fun.

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The newsletter for anyone who believes b2b should be more bold, more brave, and more fun.

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